MonaVie - The Aronia Fruit

Aronia tends to be smaller, rarely exceeding 1 m tall, rarely 3 m, and spreads readily by root sprouts. The leaves are smaller, not more than 6 cm long, with terminal glands on leaf teeth and a glabrous underside. The flowers are white, 1.5 cm diameter, with glabrous sepals. The fruit is black, 6-9 mm diameter, not persisting into winter.

The two species can hybridise, giving the Purple Chokeberry, Aronia x prunifolia. Leaves are moderately pubescent on the underside. Few to no glands are present on the sepal surface. The fruit is dark purple to black, 7-10 mm in diameter, not persisting into winter.

Aronia has attracted scientific interest due to its deep purple, almost black pigmentation that arises from dense contents of phenolic phytochemicals, especially anthocyanins.

The plant produces these pigments mainly in skin of the berries to protect the pulp and seeds from constant exposure to ultraviolet radiation. By absorbing UV rays in the blue-purple spectrum, pigments filter intense sunlight and thereby have a role assuring regeneration of the species. Anthocyanins not only contribute toward chokeberry's astringent property, but also give Aronia melanocarpa extraordinary antioxidant strength.

There is growing appreciation for consumers to increase their intake of antioxidant-rich plant foods from colorful sources like berries, tree or citrus fruits, vegetables, grains, and spices. Accordingly, a deep blue food source such as chokeberry yields anthocyanins in high concentrations per serving, indicating potential value as a functional food.